BOARD MEMBERS
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Mr. Amir Waliuddin Chishti

Chairman
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Dr. Rashid Naseem Khan

Director
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Prof. Dr. Navid Rashid Qureshi

Director

Syed Zulfiqar Ali Jaffri

Chief Operating Officer
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Mr. Zulfiqar Ali Jaffri is currently working as a Chief Operating Officer. He has over 32 years of cross-functional work experience in the oil industry, primarily in marketing, sales, training & development and administration functions. He has worked as a Senior General Manager at PSO and is heading the Retail, Lubricants & Agency Trade and Chemical functions. He has also worked as a Secretary for Oil Companies Advisory Committee for a period of three years.

Mr. Jaffri's key areas' of expertise include business strategy, product development, marketing, sales, brand building and customer engagement. He played an active role in the implementation of PSO's New Vision Retail Outlet program and led the retail automation project, research incubation team & Online Order Management System team. He commissioned the first LPG Autogas facility of Pakistan and executed the Lubricants Revival Plan to establish PSO lubricants. Along with rationalizing the lubricants product line, he introduced premium brands in passenger car motor oils and pioneered an anti-counterfeit solution by the name of Secure Code. He effectively managed strategic accounts like the army, railways & power sector and played an instrumental role in achieving high market shares in all POL products.

Mr. Jaffri holds degrees in marketing, mechanical technology and geology from various renowned institutes and is professionally affiliated with the Pakistan Institute of Petroleum and Marketing Association of Pakistan. He was also a member of the Management Curriculum Advisory Board at PAF-KIET and Board of Studies, Department of Petroleum Technology, University of Karachi.

In addition to his work in the oil sector, Mr. Jaffri has conducted numerous trainings on effective selling skills, retail sales methodology, customer satisfaction and delivered lectures as guest speaker in renowned educational institutions like IBA, PAF KIET, University of Karachi, Hamdard University, Mohammad Ali Jinnah University, CBM, Iqra University and SZABIST.

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Dr. Syed Ali Farhan Razi

Vice Chairman
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Mrs.Farhat Deba

Director
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Mr. M Afzal Yousuf

Chief Financial Officer